The hottest Liu Binjie uses the platform of guest

2022-08-18
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Liu Binjie: use the platform of guest of honor to push China's publishing industry to the world

in more than ten days, the annual London Book Fair will be held in the UK. Different from previous years, this year, China will debut at the London Book Fair as a market focus guest of honor for the first time. This is an unprecedented event to comprehensively display the style of contemporary Chinese publishing industry and the charm of Chinese culture, which attracts the attention of Chinese people and the attention of the world

why should China be the focus of the London book fair market? What wonderful China will the Chinese guest of honor activities show to the world? What achievements have China made in its "going out" strategy? Recently, Liu Binjie, director of the Organizing Committee of the China guest of honor event and director of the General Administration of publishing, received an exclusive interview on the above issues

the first large-scale foreign cultural publishing and exchange activity after the Sixth Plenary Session of the 17th CPC Central Committee

: how to view the international status and role of the London Book Fair

Liu Binjie: the London Book Fair, founded in 1971, is held every April for three days. Every year, publishing professionals from more than 100 countries participate in the book fair. It is the world's second largest international book copyright fair after Frankfurt Book Fair. It is the most important international book fair in the global English book market and the most important publishing event in European spring. This year's book fair is even larger, with 25000 professionals from 110 countries participating. It can be said to be a comprehensive integration and intersection of the world's diverse cultures

: why does China attach great importance to the market focus guest of honor activity of the London Book Fair

Liu Binjie: in 2004, the London International Book Fair began to set up the market focus guest of honor project. With the help of the book fair platform, the guest of honor country or region displayed its own excellent publications, publicized and recommended its own well-known writers, expanded book copyright trade, carried out cultural exchange activities with international influence, comprehensively enhanced the cultural influence of the guest of honor country or region, and became the focus and highlight of each book fair. From 2008 to 2011, the market focus and guest of honor countries were Arab League countries, India, South Africa and Russia

with the continuous enhancement of China's comprehensive national strength, China's publishing industry has attracted more and more attention on the world cultural stage. China's participation in the London Book Fair as a guest of honor this year is another important symbol of China's publishing industry's opening to the outside world and integration into the world publishing industry. This year's China's guest of honor event can be said to be of great significance. This is a large-scale foreign cultural publishing exchange event held by China at an important international book fair after the Frankfurt Book Fair. It is the first large-scale foreign cultural publishing exchange event after the Sixth Plenary Session of the 17th CPC Central Committee. It is also another cross industry and cross regional comprehensive foreign cultural publishing exchange event under the unified leadership of the CPC Central Committee and the State Council, It is also an important content and concrete embodiment of the implementation of the China UK high-level people to people and cultural exchange mechanism

this year marks the 40th anniversary of the establishment of ambassador level diplomatic relations between China and the UK. Because of the 30th Olympic Games, London will become the focal point of the world. Li Yueguang, vice president of China instrumentation industry association, introduced it. This year's China's guest of honor activities will help carry out public diplomacy, people to people diplomacy and cultural diplomacy, and enhance the international influence of Chinese culture

strive to hold the most distinctive and influential event of the guest of honor in China

: what are the salient features of this event

Liu Binjie: this China guest of honor event will take new perspectives and new concepts as the theme, and strive to hold the most distinctive and influential guest of honor event. In terms of importance, influence and characteristics, this guest of honor event is comparable to the China guest of honor event at the 2009 Frankfurt Book Fair

to sum up, it has the following main characteristics: first, there are a large number of activities, with more than 300 events; Second, the scale of the exhibition was large, with nearly 1000 publishing elites and copyright managers from 181 publishing units and many other cultural units participating; Third, the activities are wide-ranging, involving high-end dialogues, investment forums, publishing professional forums, book copyright promotion, writers and scholars exchanges, cultural and art exhibitions, artistic performances and other cultural exchange activities; Fourth, there are many famous scholars, and many elites from the publishing, cultural, artistic and economic circles will gather at that time to attend various colorful activities of the guest of honor; Fifth, it will last for a year before and after the event

it is particularly worth mentioning that on the basis of learning from the successful experience of previous activities of the guest of honor in China, this event has many innovations: for example, in the planning of the forum, this time we not only set up 10 high-end dialogues, involving publishing and economy, culture, education, literature, art, architecture, music, film, digitization, copyright protection and other fields, The guests of the dialogue are the most influential representatives of China and the UK; Moreover, the China UK publishing and media industry investment forum was set up for the first time to widely listen to the suggestions of experts and scholars from China and the UK from the perspective of expanding investment cooperation and expanding and strengthening industries. For another example, among the 52 famous writers participating in the book fair, 41 have published English books, which makes it easier to form a consensus of exchange and cooperation. Another example is the selection of 600 kinds of British books translated and published by China and 200 kinds of Chinese books translated and published by Britain. The first special exhibition of the achievements of Chinese English translation and publishing exhibition is set up, many of which are newly published. The purpose of meeting readers for the first time is to comprehensively display the excellent books in literature, art, education, philosophy and other aspects translated and published by China and Britain

in addition, China's booth covers an area of 2000 square meters, and 10000 kinds of books are exhibited, setting a record for the most guest of honor at the London Book Fair. At the same time, we have also selected a number of books to introduce the Chinese road, Chinese model and Chinese experience over the past 30 years of reform and opening up, and selected a number of books to introduce contemporary Chinese core values, which are well integrated into various activities, which is also a great innovation

with the help of the guest of honor platform, promote China's publishing industry to stride towards the world

: what is the significance of this China's guest of honor activity for promoting China's publishing industry to go global

Liu Binjie: it is a rare opportunity to improve the level of foreign exchange and cooperation in China's publishing industry to host well the activities of China's guest of honor. Over the past 30 years of reform and opening-up, especially in the last 10 years, China's publishing industry has gradually expanded its opening-up to the outside world, striving to find business opportunities in the world publishing landscape, expand the market, and expand the influence of Chinese culture. However, compared with the publishing industry in developed countries, there is still a big gap in the international competitiveness, management level and operation mechanism of China's publishing industry. With the help of the guest of honor platform, China's publishing industry will absorb and learn from all the excellent achievements of human civilization, and enrich the content resources of China's publishing industry; With the help of the guest of honor platform, China's publishing industry will learn from the management experience, independent innovation ability and international marketing ability of foreign publishing industry; With the help of the guest of honor platform, China's publishing industry will build a number of internationally competitive export-oriented publishing and distribution enterprises, improve the overall strength of publishing enterprises, and raise the exchange and cooperation of China's publishing industry with foreign publishing to a new level

: the London Book Fair is famous for copyright trade. What are the specific objectives of this Chinese guest of honor activity in copyright trade

Liu Binjie: after years of efforts, China's copyright trade deficit has greatly improved. From 2002 to 2010, the number of copyright exports in China has increased year by year, especially from 2009 to 2010. In 2010, a total of 5691 publications were exported and 16602 publications were imported. The copyright trade deficit narrowed from 7.2:1 at the end of the tenth five year plan to 2.9:1 at the end of the eleventh five year plan, and the total copyright output increased by 275% in five years. According to the latest statistics, the number of copyright exports in China increased significantly in 2011. In particular, as the main body of copyright trade, the structure of book copyright output has been continuously optimized, especially the copyright trade deficit with key developed countries has been greatly changed, and the total volume of book copyright output to the United States, Japan, Canada, Britain, France, Germany, Russia and other key developed countries has increased by nearly 14 times compared with the end of the tenth five year plan. The product forms of copyright output are becoming more and more diversified, from the relatively single copyright of books and periodicals in the past to newspapers, audio-visual electronics, digital copyright and other forms

the most important function of the London Book Fair is copyright trade. The important goal of China's guest of honor activities is to achieve a breakthrough in copyright trade, especially copyright export. Britain is an international publishing power with many well-known publishing and media groups. It is the second largest trading country in China's foreign copyright trade after the United States. From 2004 to 2008, the total volume of book copyright trade between China and the UK reached 8672. This year, the participating publishing groups and publishing units are fully prepared. I believe they will come up with the most advantageous publications and send the most professional copyright traders to conduct extensive exchanges and cooperation with global operators, including the UK. They will certainly reach a new level in copyright output and achieve a new and greater breakthrough

: what are your expectations for this China guest of honor event

Liu Binjie: China's participation in the London Book Fair as a guest of honor is for exchange, cooperation and learning. We expect that this China's guest of honor event will aim at displaying cultural diversity, expanding cultural exchanges, and promoting the harmonious development of unbonded steel strand or monostrand into the world. With a more open, friendly and cooperative China, we have achieved the national image, displayed the broad and profound Chinese excellent culture to the world, and displayed the development and changes in Contemporary Chinese politics, economy, culture, and society, Show the booming publishing industry in contemporary China

we believe that this China's guest of honor event will be very wonderful and will definitely make colleagues in the publishing industry around the world, including Britain, feel the great charm of the excellent mechanical properties of China's publishing culture

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