Comparison between digital anti-counterfeiting and

  • Detail

The comparison between digital anti-counterfeiting and texture anti-counterfeiting technology

notes: in marketing, we often see the performance price ratio between competitive products provided by marketers. But these comparisons are often not comprehensive and objective enough. The purpose of comparison is to guide customers to make decisions that are beneficial to them based on their own preferences. For example, the comparison between digital anti-counterfeiting and texture anti-counterfeiting (hereinafter referred to as "comparison") we see now has the phenomenon of deliberately exaggerating the advantages of code anti-counterfeiting and deliberately "missing" the advantages of texture anti-counterfeiting, and it is not in one place. This paper attempts to compare the two anti-counterfeiting technologies in an objective and comprehensive manner. Nevertheless, it should be reminded that rational customers should be cautious about such comparisons, because they are made by non neutral third parties, including my comparative comparison. Rational customers should possess information as much as possible and make independent judgments

this article is only used for technical exchange and discussion, without commercial purpose. Thank you

in the comparison between digital anti-counterfeiting and texture anti-counterfeiting provided by a supplier, it is thought at the beginning that the two technologies "are based on the fact that the product has a unique digital number and can obtain the identification of the authenticity of the product by querying the digital number", that is, the essence is "digital + query". This is obviously a wrong judgment. "Digital + query" is only the essence of digital anti-counterfeiting. Texture anti-counterfeiting is "texture + query", because the object queried by texture anti-counterfeiting is texture rather than digital. Although texture anti-counterfeiting also has digital, digital can also play an anti-counterfeiting role, but it is only the serial number of texture, which plays a role of query and import, and is not the object queried and the basis for identifying authenticity. The purpose of this comparison of a supplier is obviously to reduce texture anti-counterfeiting to the same level as digital anti-counterfeiting, and to confuse the essential differences between the two

the comparison also believes that digital anti-counterfeiting is a secret code, which can be broken first and then queried. It can be queried by one-time lead screw destruction, while texture anti-counterfeiting depends on special materials (texture materials), which are clear codes and can be queried many times. This comparison is clearly ambiguous and unfair. Digital anti-counterfeiting is a secret code, but the disadvantage is that it must be purchased before inquiry, which is not conducive to sales promotion, and can not contain counterfeit goods in the circulation link. Since texture anti-counterfeiting does not rely on digital anti-counterfeiting, it is clearly marked (serial number), which is convenient for inquiry, inquiry before purchase, which is conducive to sales promotion, and can suppress counterfeit goods in the circulation link; As for the query after destruction, that is, only after scraping the surface layer (destructive use), this texture anti-counterfeiting can also be fully achieved. Not only that, consumers can tear up the logo and pick out the contained fibers; The one-time query mentioned in the third point, that is, only one query is allowed, and the second query is rejected. Texture anti-counterfeiting can also be achieved. Texture anti-counterfeiting can even flexibly set different query times, once, twice or many times, according to different needs of different users. Users need to query once and need to query many times. This is not only not a disadvantage, but also the advantage of texture anti-counterfeiting over code anti-counterfeiting. It is believed that texture anti-counterfeiting must rely on texture materials, which is an important technical link of texture anti-counterfeiting. Without the link of special texture materials (such as starting from papermaking), it is impossible to forge. With texture materials, people can not create the same texture features. This makes the texture anti-counterfeiting and code anti-counterfeiting in the level of anti-counterfeiting a great distance

1. Query means

it only lists in the text that digital anti-counterfeiting can be queried through, 800, station and mobile SMS, while there is only one texture anti-counterfeiting query method listed in the table. The truth is that as soon as the texture anti-counterfeiting came out, it launched six query and identification methods, such as Internet, fax, 800 free, fixed, manual and tearing fiber. At that time, the digital anti-counterfeiting only had two methods, namely, and 168 information station. Facing the competition of texture anti-counterfeiting, digital anti-counterfeiting has to follow the texture anti-counterfeiting and launched 800 and Internet query. The core of digital anti-counterfeiting is that the digital must be kept secret. Therefore, after the Internet query is opened, the database security is faced with the major trap of hacker attacks and the possibility that hacker programs use enumeration method to preempt destructive queries, and the security level is greatly reduced. Even if hackers break into and steal data in the image database of texture anti-counterfeiting, they can not create exactly the same texture logo. With the rapid development of Internet, it provides a more convenient, more accurate and more economical query method for texture anti-counterfeiting. Texture anti-counterfeiting can be used in all types of digital anti-counterfeiting (e.g., 800, mobile SMS), while the texture anti-counterfeiting fax query cannot be used in digital anti-counterfeiting, and the Internet query is always afraid to use it

II. Large scale imitation of anti-counterfeiting signs

this comparison first objectively acknowledges the fact that digital anti-counterfeiting signs can be imitated, but it also believes that consumers can be warned through inquiry, so that "large scale imitation of digital anti-counterfeiting signs is very easy to be found in time". The 5th plenary meeting of the 107th Central Committee of the Communist Party of China is scheduled to be held in Beijing from October 15 to 18. However, this comparison also believes that "texture anti-counterfeiting signs can also be imitated". However, due to the possible repeated inquiries, it is not possible to give timely warnings to consumers. This misunderstanding is caused by the lack of understanding of texture anti-counterfeiting. The reason why the texture features and serial numbers that serve as "anti-counterfeiting information" on the texture anti-counterfeiting markers dare to be fully disclosed is that human beings can not imitate them, let alone large-scale imitation. It is certainly impossible for counterfeiters to imitate the power of nature by virtue of human wisdom. There are only two ways for the counterfeiter to try to imitate: forging one or two pieces by hand, but this requires the counterfeiter to have the level equivalent to carving Tang poems on rice grains. This may be art, but it will certainly not be a way to make huge profits; In addition, only 46billion times of texture anti-counterfeiting can there be markers with completely repeated texture features. Therefore, as long as even one of these "handicrafts" is forged, it will be found in time. Because the principle of texture anti-counterfeiting is that there will never be the same two markers. Another possible imitation method is printing imitation, but the printed logo only has surface ink, and there is no internal texture of the material. Consumers will see through the logo by picking or tearing it by hand; The texture features of the printed batch of logos are identical. It is difficult to imagine that a batch of goods with the same "texture logo" are placed in the store without being recognized by consumers on the spot; If the approval mark is distributed to different regions, the texture anti-counterfeiting system can easily judge the query requests that appear in different regions in a short period of time during real-time query

in fact, the above analysis is about two issues: whether it can be copied on a large scale and whether it can be found in time. Digital anti-counterfeiting can be imitated on a large scale, and can also be found in time; Texture anti-counterfeiting is not only impossible to large-scale imitation, or even individual imitation, but also can warn any possible imitation at the first time

it should be noted that at present, consumers may be cheated temporarily by counterfeiters due to optimistic demand for raw materials and insufficient understanding of texture anti-counterfeiting knowledge, but this is only a matter of time, and consumers need to be guided step by step. Negative users, when using texture anti-counterfeiting, will generally provide a concise and clear "anti counterfeiting instructions" on the outer packaging of goods

III. applicable industries

the comparison believes that digital anti-counterfeiting is applicable to all industries, but specifically lists that texture anti-counterfeiting is not applicable to medicine, health products, cosmetics, tobacco, wine, edible oil, purified water and other industries. The reason is that consumers in these industries have high brand loyalty. Once they confirm that they have purchased genuine products through the texture anti-counterfeiting query system, they will no longer query in the future, so that counterfeiters have the opportunity to succeed. I wonder if there is any basis for this subjective analysis? However, the current fact is that texture anti-counterfeiting is very well applied in the above industries. Consumers are loyal to the brand, so they also know more and more about texture anti-counterfeiting knowledge, and the query is also rising. Moreover, the conclusion that the comparison is "not applicable" to texture anti-counterfeiting is based on the false premise that texture anti-counterfeiting "can also be copied on a large scale like digital anti-counterfeiting"

IV. malicious query

comparison believes that the serial number on the texture logo is public, and competitors can use malicious query to limit the number of times, so that real consumers cannot query when buying. Don't you know that in such cases, the query system will immediately switch to manual query and two-way interaction. The operator of the query desk will directly communicate with consumers to confirm the authenticity

v. methods to improve the query rate

comparison believes that digital anti-counterfeiting can improve the query rate by "award-winning query", while texture anti-counterfeiting has no technology to implement. In fact, the query rate of texture anti-counterfeiting has not encountered the problem of "query rate exhaustion" of digital anti-counterfeiting. With the popularization of texture anti-counterfeiting knowledge, the query rate is rising steadily. At present, there is no need for methods such as "award-winning query". Assuming that the query rate of texture anti-counterfeiting reaches the day when stimulation is required, all "stimulation" methods available for digital anti-counterfeiting can be used for texture anti-counterfeiting, And more and more flexible stimulus programs can be designed

the above words only objectively explain the misunderstanding and "omission" of texture anti-counterfeiting in the article comparison, and the content does not involve the shortcomings of digital anti-counterfeiting. I believe that every user who accepts anti-counterfeiting technology will make a more rational judgment by himself

Copyright © 2011 JIN SHI